Nurturing Full Potential

  1. Meet the 2020 Theme Winner

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    New Theme is: “Be Happy. Be Brave. Be Drug Free.” ™

    Miami (February 3, 2020) – The Red Ribbon Campaign unveiled its new 2020 Red Ribbon Theme, “Be Happy. Be Brave. Be Drug Free. ™” which was chosen from hundreds of submissions through a national contest, and will be used throughout 2020 in thousands of schools and communities across America.

    Submitted by Tricia Nelson, a Physical Education Teacher at Locust Corner Elementary School in Cincinnati, the theme will help amplify the campaign’s mission which is to encourage children, families and communities to live healthy, safe and drug-free lives. The theme will especially be highlighted during Red Ribbon Week®, the nation’s oldest and largest drug prevention program, taking place each year from October 23 through 31st.

    A first year Elementary School teacher, Tricia aims to instill hope and strength in her students. “I often tell my students that they are brave and strong, especially if they are having a hard time with a new activity,” she said. She  emphasized the importance of the Red Ribbon Campaign’s message which she hopes will resonate when challenges arise. “I love how the campaign starts a difficult conversation between students and teachers,” she said. “I hope that when faced with tough decisions, students look back, remember Red Ribbon Week and make healthy choices.”

    Last year, Tricia’s students participated in a dress up day called “Sock it to Drugs.” Students also discussed making healthy choices and talked about their future hopes and dreams. “I really would like the theme to inspire others for use as their mantra. Bravery is not just for superheroes.” Each year the National Family Partnership (NFP) sponsors the Red Ribbon Theme Contest by inviting Americans across the country to submit a unique slogan that captures the essence and mission of the campaign.

    “We really strive to give educators and students a chance to shape the campaign in a way that is meaningful and relevant to the community each year,” said Peggy B. Sapp, NFP President. “So many of our youth are fascinated by superhero culture from Superman and Wonder Woman to Captain Marvel and Spider-Man. It’s only fitting that this year we encourage them to be happy, brave and drug free.”

    Theme submissions are accepted beginning January 1 through December 2. Winners receive national recognition and $500 worth of Red Ribbon Week themed merchandise for their local K- 12 school. Individuals who are interested in purchasing Red Ribbon Themed products should visit, the official supplier of the Red Ribbon Campaign.

    About the National Family Partnership
    The National Family Partnership was established in 1980 and is a national leader in drug prevention, education and advocacy. Its mission is to educate families, and to help kids grow up safe, healthy and drug free, through the promotion of two national campaigns: Red Ribbon Week® and the Lock Your Meds campaign for prescription drug abuse awareness. Learn more about Red Ribbon Week at, Lock Your Meds at and NFP at

    About the Red Ribbon Campaign
    The Red Ribbon became a symbol for drug prevention in 1985, in response to the murder of DEA Special Agent Enrique “Kiki” Camarena. Informed Families started the first county-wide Red Ribbon campaign in 1986. In 1988, NFP sponsored the first National Red Ribbon Week® celebration. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities. Since that time, the campaign has reached millions of U.S. children and families

  2. Meet the 2019 Red Ribbon Theme Winner

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    The 2019 National Red Ribbon Week theme is: Send a Message. Stay Drug Free.™

    Izabella Ware, a student from Griswold Middle School in Griswold, CT, created the winning theme for 2019 Red Ribbon Week, which takes place October 23-31. Ware’s theme, “Send A Message. Stay Drug Free.”  was selected among thousands of Red Ribbon theme ideas submitted by students, parents, educators and members of communities across America.

    Griswold Middle School will receive national recognition and $500 in Red Ribbon Theme merchandise from Nimco, Inc.

    The theme is a call to action to speak out in support of healthy choices. The theme is also a reminder that by staying drug free, you are sending a message to yourself and others about how much you value yourself, your overall health, your community and your future.

    The annual National Red Ribbon Theme Contest, sponsored by the National Family Partnership, offers students and other prevention supporters the opportunity to be a part of history. The winning slogan will be used throughout 2019 in thousands of schools and communities across America.

    As the nation’s largest and oldest drug prevention campaign, Red Ribbon Week® reaches over 80 million people each year throughout the United States.

    This is the first year that a student at Griswold Middle School won the National Red Ribbon Theme contest. Izabella learned about the contest from her health teacher Kristen Butremovic, who has been celebrating the Red Ribbon Campaign for 21 years.

    Want to make 2019 Red Ribbon Week the best yet? Stay tuned for the release of our 2019 Red Ribbon Planning Guide. Share your Red Ribbon plans/events here. Check out our curriculum ideas here. And stay tuned for details about our 2019 National Red Ribbon Photo Contest.

  3. 5 Ways To Celebrate Red Ribbon Week (October 23-31)

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    The Red Ribbon Campaign® is the oldest and largest drug prevention program in the Nation and a way for people and communities take a visible stand against drugs. We want to help our nation’s children reach their full potential.


    1. Communicate with children about the importance of staying drug free and the meaning behind this year’s theme: “Send A Message. Stay Drug Free.™”
    2. Educate, educate, educate. It’s not just about wearing red or crazy socks. Here are some curriculum ideas for each grade level.
    3. Enter our photo contest. It’s a great way to get the conversation started and it also supports schools across America.
    4. Make it social. Show your support for Red Ribbon on Facebook and Twitter.
    5. Take a stab at creating next year’s theme. You’ll get national recognition and lots of free Red Ribbon merchandise.

    The National Family Partnership thanks you for your participation and your unwavering support!

  4. When Is Red Ribbon Week?

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    We are frequently contacted by schools, organizations and communities about when Red Ribbon Week is scheduled to take place each year. It’s a very simple answer because the dates are always the same.


    Red Ribbon Week takes place every year on October 23-31. So Red Ribbon Week in 2019 takes place October 23-31, 2019.


    This year, Red Ribbon Week begins on a Wednesday. What does that mean for your school or community? If you can’t celebrate Red Ribbon Week from Wednesday to Thursday and must choose one calendar week to do so, use your best judgment. For example, some participants will choose to celebrate starting on the 22nd and others will wait until the following week.


    While it is ideal for everyone to celebrate Red Ribbon Week from October 23-31st each year, we understand that some schools and communities cannot make that work. We recommend choosing a date in October if possible and if not, choosing what works best for you.


  5. Message To President Trump

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    The Red Ribbon Campaign has the potential to be your “March of Dimes,” @realDonaldTrump.

    The Drug problem cannot be solved without winning the hearts and minds of individuals across America. Individuals must be asked to participate in solving the drug (opioid) problem. Solving the drug problem requires individual decision making, actions and taking responsibility.

    President Roosevelt’s March of Dimes is a great example of public health problem solving by participation. He asked everyone including children to participate. Children put a dime a day in a card and Friday proudly marched to the front of the room and dropped the card into a fish bowl. When Jonas Salk discovered the polio vaccine, every child in America felt a sense of purpose, unity and accomplishment! How long has it been since we have given people a sense of purpose?

    October 23-31 is @redribbonweek. It’s widely recognized and supported by schools and groups across America.

    Your support of Red Ribbon is a first step in acknowledging the importance of grassroots solutions. The 2nd step is determining how to make it your March of Dimes.

    Mr. President, do you want to know more about Red Ribbon (Oct. 23-31) and how to turn it into a March of Dimes to solve the opioid epidemic? @realDonaldTrump Tweet us.