According to a recent article in the UK Telegraph, leading experts in the field of medicine in the United Kingdom are recommending that government and industry increase the price of alcohol to cut alcohol-related deaths. One in four deaths for young men and one in ten deaths for young women in Europe are alcohol-related. The doctors also acknowledge that more people die annually from alcohol-related causes than from breast cancer, cervical cancer and staph infections combined. The report, published in the British Medical Journal's Gut publication, also suggests that companies that sell alcohol should be banned from advertising.

Professor Ian Gilmore, president of the Royal College of Physicians, liver specialist Dr. Nick Sheron and public health physician Dr. Noel Olsen said alcohol misuse is behind a wide range of problems facing society.  Between 1991 and 2005, alcohol-related deaths almost doubled and alcohol-related harm costs Britain more than 20 billion pounds a year.