New Theme is: “”Drug Free Looks Like Me”

Miami (February 3, 2021) – Today the National Family Partnership (NFP) unveiled its 2021 Red Ribbon Week Theme, Drug Free Looks Like Me ™. Submitted by Marin Wurst, a 7th grader at Solon Middle School located in Solon, Ohio, the theme is a reminder that everyday Americans across the country make significant daily contributions to their communities by being the best they can be because they live Drug-Free!

Each year, the National Family Partnership sponsors the Red Ribbon Week Theme Contest, which invites Americans across the country to submit a unique slogan that captures the essence and mission of the campaign. Marin’s theme was chosen because it perfectly captures how all of us must do our individual parts to keep our communities safe, healthy and Drug-Free. All segments of the community, health care workers, police officers, educators, school bus drivers, parents… people just like you and me, are examples of what we can achieve through self-dedication, care and commitment. The theme encourages everyone to use their voice to make a difference no matter who they are, where they’re from or what they do. The possibilities are endless when we work together!

“I was so surprised to hear the news that my theme won, and I’m very excited,” said Marin. “Being Drug-Free is important to me because I want to stay healthy and have a good life. I’m proud that Drug-Free looks like me!”

NFP organized the first Nationwide Red Ribbon Campaign in response to the murder of Drug Enforcement Agent Enrique “Kiki” Camarena who was tortured and killed in Mexico in 1985. After his murder, parents and youth in communities across the country began wearing Red Ribbons as a symbol of their commitment to raise awareness of the destruction caused by drugs in America.

“The theme contest is just one way NFP brings awareness to the community,” said Peggy B. Sapp, NFP President. “Each year we strive to engage the public by inviting them to share what living Drug-Free means to them. This year we are inviting them to show us what Drug-Free looks like by sharing different photos of themselves as representatives of the community.” Theme submissions are accepted January 1 through December 4 and winners of the contest receive $500 in Ribbon Week themed merchandise courtesy of Nimco, Inc. Red Ribbon Week takes place each year from October 23 through 31st. We invite you to join us by getting involved. Learn more about the contest and the campaign by visiting


About the National Family Partnership
The National Family Partnership was established in 1980 and is a national leader in drug prevention, education and advocacy. Its mission is to educate families, and to help kids grow up safe, healthy and drug free, through the promotion of two national campaigns: Red Ribbon Week® and the Lock Your Meds campaign for prescription drug abuse awareness. Learn more about Red Ribbon Week at, Lock Your Meds at and NFP at

About the Red Ribbon Campaign
The Red Ribbon became a symbol for drug prevention in 1985, in response to the murder of DEA Special Agent Enrique “Kiki” Camarena. Informed Families started the first county-wide Red Ribbon campaign in 1986. In 1988, NFP sponsored the first National Red Ribbon Week® celebration. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities. Since that time, the campaign has reached millions of U.S. children and families.